PURE UNCUT CANDY
Owner, Branding, Publisher
The branding for my independent magazine, Pure Uncut Candy: Louisville's All-Inclusive Art Browser, was designed to employ a bold sense of stability and reliability with a hint of irreverence. The brand had to also allow for the publications' cover feature artist's work to be showcased with respect (as if in a frame).
The brand was designed to be unmistakable as it was carried across all platforms from the print publication to web, social media as well as various marketing communications.