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El JIMADOR TEQUILA
Creative Direction and Design
Created various on-premise and off-premise POP materials and digital campaigns for Brown Forman's Tequila El Jimador global brand. Here you see promotional posters and in-store displays for a Summer Block Party campaign, as well as a sizzle reel.
Storyboarded and directed an internal-use video for the El Jimador team, designed to energize field reps and showcase the brand’s previous campaign execution and engagement from while introducing the new Block Party Campaign.
Freestanding displays, pole toppers, and floor graphics designed for off-premise retail liquor distributors, showcasing the Summer Block Party campaign to drive excitement, secure prime floor space, and maximize brand visibility.
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