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El JIMADOR TEQUILA

Creative Direction and Design

Created various
 on-premise and off-premise POP materials and digital campaigns for Brown Forman's Tequila El Jimador global brand. Here you see promotional posters and in-store displays for a Summer Block Party campaign, as well as a sizzle reel. 
El Jimador Summer Block Party MerchDisplay_FA.jpg
EJ Summer poster mock.jpg

Storyboarded and directed an internal-use video for the El Jimador team, designed to energize field reps and showcase the brand’s previous campaign execution and engagement from while introducing the new Block Party Campaign.

El Jimdor Tequila Display.jpg
El Jimdor Tequila Display2.jpg
Freestanding displays, pole toppers, and floor graphics designed for off-premise retail liquor distributors, showcasing the Summer Block Party campaign to drive excitement, secure prime floor space, and maximize brand visibility.
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