GOODMAPS

Creative Direction, Branding, Logo Design

GoodMaps required a brand identity that reflects clarity, accessibility, and innovation in navigation technology. Leading the creative direction, I developed a visual identity that balances modern sophistication with intuitive design. The logo and branding system emphasize precision and approachability, aligning with GoodMaps' mission to enhance seamless wayfinding experiences.

From typography and color strategy to marketing collateral, every element was crafted to ensure brand consistency across digital and print platforms.This version of their branding was specifically intended to be used for an eventual integration with Google Maps.