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HERRADURA TEQUILA
Creative Direction and Design
Created various on-premise and off-premise POP materials and digital campaigns for Brown Forman's Tequila Herradura global brand.
Official promotional posters for partnership with the Kentucky Derby.
Storyboarded and directed an internal-use video for Herradura’s team, designed to energize field reps and showcase the brand’s execution and engagement from the previous quarter.
Official promotional posters and custom box designs for partnership with the Los Angeles Dodgers.
Freestanding displays, pole toppers, and floor graphics designed for off-premise retail liquor distributors, highlighting the Dallas Cowboys partnership to drive excitement, secure prime floor space, and maximize brand visibility.
Tasting mats featuring the Extraordinary Awaits campaign.
Off-premise shelf talkers and endcap materials featuring the Extraordinary Awaits campaign, designed for placement in Target and other retail liquor distributors to enhance visibility and drive engagement.
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