IJW Whiskey
Packaging and label design for IJW whiskey using AI to explore various themes for packaging and bottle design.
From there, I developed the bottle and label designs to fully bring each concept to life.
This first fictional concept, Summit Reserve, features a bottle designed to resemble a frozen, hollowed-out block of ice filled with whiskey. The label captures the rugged beauty of frost-kissed landscapes, while the whiskey’s deep, rich amber glow contrasts with the crystalline exterior—inviting warmth against the cold.
The second fictional concept is presented in a rustic, pitted glass bottle, crafted in the shape of a classic flask. The label design draws inspiration from Prohibition-era moonshiners and the spirit of the frontier with a hand written letter and map, telling the tale of Timberwoolf Whiskey. The design is elevated with a copper cap and collar, inspired by traditional whiskey distillation equipment. The collar is further distinguished by an embossed timberwolf relief adding an extra branding detail.
The third fictional concept showcases a frosted glass bottle etched with a limestone pattern, echoing the ancient, fossil-rich bedrock that helps define Kentucky’s whiskey heritage. The Kentucky Bedrock Limestone Spirits label is designed for a tiered collection that evolves across silver, copper, and gold editions, each representing a distinct aging process and refinement level.
This brand activation zone is designed to transform an ordinary space into a living expression of the brand—one that invites exploration, sparks conversation, and fuels social sharing.​ Inside a 12-foot sculptural barrel lies an immersive 360° photo booth that surrounds guests with rich, branded cinematic visuals on a digital screen: golden whiskey in fluid motion, flames dancing across oak, the stoic drama of a rickhouse. It’s indulgent, atmospheric, and unforgettable.
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​​As guests step inside, they become the star of the show. Flashes pop, lights pulse, and the space comes alive with the energy of a glamorous, paparazzi-style experience—where every moment feels exclusive, elevated, and effortlessly cool. Brand ambassadors would be on hand to assist and distribute shareable, branded digital content.
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The experience could also be built for agility by mounting it on a custom trailer designed to travel between high-profile events like the Kentucky Derby and major music festivals. At each stop, the content and ambiance can flex to reflect the energy of the event (the pulse of a trackside view, etc.) — while remaining true to the brand aesthetic.
additional AI-driven iterations exploring different concepts, with inspiration such as limestone elegance, equestrian spirit, Tokoyo vibes, copper still equipment.
