This is the trade show booth design for Investors Heritage at the American Funeral Directors Conference. Inspired by friendly, professional service, I created a warm, welcoming space that stands out among surrounding displays of funeral caskets and burial stones. The booth feels like in intimate living room, complete with an electric fireplace beneath a framed TV screen showcasing marketing messages. Elegant details, such as crown molding and custom-branded wallpaper, add a refined touch. It was important that this design be  modular, allowing panels to be added or removed to accommodate both larger and smaller footprints.