This is the trade show booth design for Investors Heritage at the American Funeral Directors Conference. Inspired by friendly, professional service, I created a warm, welcoming space that stands out among surrounding displays of funeral caskets and burial stones. The booth feels like in intimate living room, complete with an electric fireplace beneath a framed TV screen showcasing marketing messages. Elegant details, such as crown molding and custom-branded wallpaper, add a refined touch. It was important that this design be  modular, allowing panels (the flanking ones are backlit window scenes) to be added or removed to accommodate both larger and smaller footprints.