NEW DIRECTIONS HOUSING CORPORATION

Creative Direction, Logo Design, Branding, Website Design, Poster Illustration, Photoshoot.

A low-income housing nonprofit was struggling with an outdated brand that failed to earn respect and recognition. I reimagined their identity with a brand that is uplifting, inspiring, and honors their mission and the communities they serve. The transformation not only instilled a sense of pride among residents but also strengthened donor engagement and trust, leading to increased support and funding.

ndhc.org